AI Advertising
The first ads platform built on your AI visibility data.
Reach buyers inside the AI conversation, on cited sources and across the open web.
HOW IT WORKS
Own every step of the AI customer journey.
- Inside the conversation
- Visibility Boost
- On cited sources
- AI Search Intent
- Across the open web
- AI Retargeting
AI advertising places your brand inside AI assistants and the sources they cite. Evertune is the only AI Search Optimization platform that builds it from your visibility data, reaching buyers in the AI conversation, on cited sources and across the open web.
Run paid ChatGPT advertising in Evertune
Powered by your AI visibility insights. Managed in one platform.
While GEO builds your organic presence in ChatGPT, Evertune's ads agent places your brand in the conversations where you're not being recommended. Our agent creates, activates and optimizes ChatGPT ad campaigns entirely within Evertune, with richer reporting than the native ChatGPT interface.
- Your organic AI visibility data determines which topics to target first, so paid ChatGPT advertising campaigns are built around where your brand has the ground to gain.
- Targeting strategy is shaped by your Evertune insights, placing your ads in the ChatGPT conversations most relevant to your brand.
- Ad copy is generated from your visibility data to address your brand's gaps in the category, and relevant landing pages are intelligently identified.
AI SEARCH INTENT
Reach high-intent buyers the moment they click through from AI.
When a user clicks a cited source, that's a signal of high intent. AI Search Intent meets them on that page the moment they click through to keep researching.
- Custom Categories: push AI-cited source lists directly to Index Exchange or The Trade Desk
- Standard Categories: activate across 70+ pre-built categories immediately through Index Exchange or The Trade Desk
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The largest independent demand-side platform (DSP) that provides advertisers with a comprehensive platform to manage omnichannel digital campaigns at scale.
The leading supply-side platform (SSP) that operates one of the largest independent programmatic advertising marketplaces, connecting advertisers to premium publisher inventory across the web.
AI RETARGETING
Follow the buyer wherever they go next.
Re-engage buyers who searched for your category in AI with programmatic ads across the open web after they've left the AI conversation, capturing demand that was influenced by AI but didn't convert in the moment. Available through Index Exchange PMPs on your DSP of choice, or directly through The Trade Desk.
AI Advertising FAQs
Learn more about AI Advertising through Evertune.
What is AI advertising?
AI advertising refers to paid placements that reach buyers during or after their interactions with AI platforms like ChatGPT. Unlike traditional search ads, AI advertising targets users at three distinct moments: inside the AI conversation, on the sources AI cites in its response, and across the open web after the conversation ends.
Can I use Evertune to advertise on ChatGPT?
Yes. ChatGPT's sponsored unit program allows brands to appear as paid placements within the conversation, beside the AI's response. Evertune's Visibility Boost product manages ChatGPT ad strategy end-to-end, using your AI visibility data to target the conversations where your brand isn't being organically recommended.
What is AI Search Intent advertising?
AI Search Intent advertising places your ads on the sources that AI models cite in their responses. When a user clicks through from an AI recommendation to read more, your ad appears on that page at the exact moment of arrival — capturing one of the highest-intent signals in digital advertising.
What is AI retargeting?
AI retargeting follows the user once they leave an AI conversation to reach them programmatically across the open web — on news sites, connected TV, music streaming platforms and more.
How is AI advertising different from search advertising?
Search advertising targets users based on keywords. AI advertising targets users based on what they asked an AI model — which includes the full context of their question, not just a keyword. This makes AI-derived intent signals richer and, for high-consideration purchases, often more predictive of buying behavior.
How does Evertune use AI visibility data to inform advertising?
Evertune measures how your brand appears across major AI models by topic, competitor, and prompt type. That visibility data directly informs your ad strategy — so campaigns target the conversations where organic presence is weakest, rather than duplicating what's already working.