Generative Engine Optimization

Track how ChatGPT, AI Mode, AI Overview, Claude and all major AI models describe your brand.

With Evertune's brand monitoring and analytics, you can:

• Quantify your AI search visibility and benchmark against competition
• Monitor what AI models are saying about your brand
• Identify which consumer preferences drive AI recommendations
• Spot messaging and distribution gaps costing you visibility
• See which products appear in shopping recommendations and the related prompts
• Audit your website to optimize it for AI crawlers

Evertune combines AI consumer app data, direct LLM integration and EverPanel for industry-leading insights.

Find out if you're being recommended by AI

See exactly where you stand in AI search, versus every competitor.

Not sure how your brand shows up in ChatGPT? Our AI Brand Index fixes that.

Think of it like brand awareness surveys, but for machines that influence millions of purchase decisions daily. Our AI brand analytics measures unaided awareness across AI models by prompting each platform thousands of times to calculate three scores:

• Visibility Score: The frequency your brand is included in responses

• Average Position: Where you land in the responses

• AI Brand Score: The only metric that combines frequency and average position of brand mentions

We automatically surface competitors, calculate their AI scores and rank them so you see exactly who's winning — and by how much. You get stable, statistically significant data to measure your Generative Engine Optimization progress.

Track the products and retailers AI recommends

When AI shows shopping recommendations, are your products included?

ChatGPT now displays product cards with prices, reviews and direct purchase links when users ask product questions. This bypasses traditional search entirely. Consumers are recommended several products with a clear path to purchase. AI decides which ones make the cut.

Evertune's Shopping Intelligence gives you the insights and actions to show up in the moment it matters.

• Shopping Trigger Rate: How often product searches activate shopping results

• Brand Visibility: When you appear vs. competitors in purchase moments

• Product & Retailer Insights: Which products ChatGPT recommends and which retailers are featured

• Competitive Pricing: See how your products’ pricing compares to competitors, according to AI models

This is your complete view of AI-powered commerce within your category. We automatically surface competitors, calculate their AI scores and rank them so you see exactly who's winning — and by how much. You get stable, statistically significant data to measure your Generative Engine Optimization progress.

Discover which attributes drive AI recommendations

LLMs aren't recommending brands randomly. They're making calculated judgment calls about what matters most and evaluating brands based on that criteria.

• Attribute-level visibility: See brand performance for buying criteria specific to your category
• Priority ranking: Focus on the attributes AI considers most important for your category
• Competitive gaps: Identify where rivals have stronger or weaker associations
• Strategic content guidance: Know exactly which messages to reinforce

See exactly how AI describes your brand

The words shaping your reputation in AI search.

Every time AI mentions your brand, it's building your reputation one word at a time.

Our Word Association feature uncovers the language and sentiment behind every mention. We show you the most common words tied to your brand, then quantify their impact.

Word Association is like traditional brand tracking, but built for an era where AI shapes opinions at scale. Want to know what words define your competitors? Our AI brand monitoring shows you that, too.

How we get these insights

The three sources of truth behind the most comprehensive AI brand analytics platform.

Most AI brand monitoring platforms only scrape surface-level data and call it insights. Evertune adds real-world human insight and deep access to AI model behavior, so you see the full picture:

• Direct API access: inside the AI's brain
• Consumer app data collection: what the model finds in real time
• EverPanel: what real people search for

What is AI brand monitoring?

AI brand monitoring is the practice of tracking how AI models like ChatGPT, Perplexity, Gemini, and Claude describe, recommend, and position your brand in their responses. Unlike traditional brand monitoring, AI brand monitoring captures how your brand is perceived in AI-generated answers — where a growing share of consumer brand discovery now happens.