AI Brand Index
The Standard for Brand Visibility in the Age of AI
Evertune's AI Brand Score is the benchmark for visibility in the age of generative search. AI Brand Score is the only metric that measures both how often your brand shows up and how high it ranks.
AI Brand Score = Visibility Score weighted by Average Position
AI Brand Index: Memorial Day 2026 Edition
Where AI Sends Memorial Day Shoppers, According to 40,000 Prompts
- In the AI search battle for Memorial Day product categories, Weber Grills, Ford and Saatva have strong leads in their categories, while Hyundai and Tesla are in tight competition for electric vehicles.
- Home Depot and Lowe’s are models’ favorite retailers to send shoppers looking for holiday sales.
- Models’ recommendations differ for many reasons, including whether they incorporate search results in their responses, the domains they cite most and other factors.
Top Brands
Top 10 Memorial Day Brands
Min-to-max AI Brand Score for prompts about products commonly associated with Memorial Day sales across ChatGPT, Gemini, Google AI Mode, & Perplexity
| Brand | Topic | AI Brand Score |
|---|---|---|
| WEBER GRILLS | Gas Grills | 100 |
| BOSCH | Dishwashers | 85 |
| LG | Refrigerators | 80 |
| TESLA | Electric Vehicles | 90 |
| HYUNDAI | Electric Vehicles | 88 |
| FORD | Off-Road SUVs | 86 |
| MIELE | Dishwashers | 83 |
| SAMSUNG | Refrigerators | 80 |
| SAATVA | Mattresses | 75 |
| NAPOLEON | Gas Grills | 78 |
Source: Evertune (www.evertune.ai) • Chart: Will Robinson
Top Brands by Category
Ranked by AI Brand Score
Refrigerators
| Brand | AI Brand Score |
|---|---|
| LG | 100 |
| SAMSUNG | 95 |
| GEBOSCH | 90 |
| WHIRLPOOL | 85 |
Mattresses
| Brand | AI Brand Score |
|---|---|
| SAATVA | 100 |
| NECTAR | 90 |
| TEMPUR-PEDIC | 85 |
| HELIX | 80 |
| WINKBEDS | 78 |
Gas Grills
| Brand | AI Brand Score |
|---|---|
| WEBER GRILLS | 100 |
| NAPOLEON | 90 |
| MONUMENT | 85 |
| CHAR-BROIL | 80 |
| NEXGRILL | 75 |
Electric Vehicles
| Brand | AI Brand Score |
|---|---|
| TESLA | 100 |
| HYUNDAI | 88 |
| KIA | 85 |
| BMW | 80 |
| CHEVROLET | 75 |
Dishwashers
| Brand | AI Brand Score |
|---|---|
| BOSCH | 100 |
| MIELE | 90 |
| KITCHENAID | 85 |
| LG | 80 |
| SAMSUNG | 75 |
Off-Road SUVs
| Brand | AI Brand Score |
|---|---|
| FORD | 100 |
| JEEP | 90 |
| TOYOTA | 85 |
| RIVIAN | 80 |
| NISSAN | 75 |
Source: Evertune (www.evertune.ai) • Chart: Will Robinson
Frequently asked questions
Everything you need to know about Evertune's AI Brand Index
How does Evertune produce the AI Brand Index?
We have developed proprietary sampling methodology techniques that allow us to poll Large Language Models (LLMs) for their brand preferences. We do this by asking the models thousands of questions about a product category and aggregating an overall score.
Evertune taps into both the developer API and the public interface of AI models (e.g. ChatGPT or Claude) to provide a complete view of how AI perceives a brand across different access points. This dual approach ensures that the full consumer experience is captured alongside any bias included within an AI model’s initial training data.
How should I read the scores?
The AI Brand Score is calculated as a blended metric across all models, prompt types, and thousands of responses. The key distinction of AI Brand Score compared to other AI visibility metrics is that it weights frequency (how often the brand appears in responses) with rank (where the brand appears in the response), with top-ranked mentions getting more weight than lower-ranked ones.
For example, a brand mentioned only 40% of the time in responses but which consistently appears at the top will have a higher AI Brand Score than a brand mentioned 70% of the time in responses, but which is always at the bottom.
Is this the same as search rankings or SEO?
No. Traditional SEO focuses on getting pages to rank prominently in search engine results pages (SERPs) and driving clicks. GEO, also called AI Search Optimization or Answer Engine Optimization, is about ensuring a brand is included, summarized, or cited in AI answers instead of, or in addition to, earning that click. The AI Brand Score measures how a brand appears in those answers.