# The Evertune blog

Our thoughts on Generative Engine Optimization and the new AI customer journey.

## Articles

[**How ChatGPT Ads Work: A Guide to AI Advertising on ChatGPT**  
How ChatGPT ads are bought, targeted, and measured and how Evertune connects them to your GEO data.  
June 23, 2026](/content/resources/insights-on-ai/how-chatgpt-ads-work-a-guide-to-ai-advertising-on-chatgpt/index.html)

[**How One of the Big Six Global Holding Companies Built a Market-Leading GEO Practice on Evertune**  
How a big six media agency used Evertune to build a scalable AI visibility consulting practice.  
August 10, 2026](/content/resources/insights-on-ai/how-one-of-the-big-six-global-holding-companies-built-a-market-leading-geo-practice-on-evertune/index.html)

[**How At Home Climbed from #10 to #5 in ChatGPT for Home Decor**  
Targeted content, site optimizations, and PR outreach moved At Home from #10 to #5 in ChatGPT for home decor  
August 7, 2026](/content/resources/insights-on-ai/how-at-home-climbed-from-10-to-5-in-chatgpt-for-home-decor/index.html)

[**The 10 Best AI Visibility Tools for 2026**  
AI Visibility Tools optimize how brands appear in AI answers—Evertune AI leads 2026 with unmatched GEO insights.  
July 31, 2026](/content/resources/insights-on-ai/the-10-best-ai-visibility-tools-for-2026/index.html)

[**How to Get Cited in AI Responses: Source Authority Guide**  
How AI models choose which sources to cite, and how to make your brand's owned website one of them.  
July 27, 2026](/content/resources/insights-on-ai/how-to-get-cited-in-ai-responses-source-authority-guide/index.html)

[**How Absolute Collagen Became The Brand ChatGPT Recommends**  
How Absolute Collagen went from the #3 to #1 ChatGPT recommended liquid collagen supplement  
July 13, 2026](/content/resources/insights-on-ai/how-absolute-collagen-became-the-brand-chatgpt-recommends/index.html)

[**Paid Advertising & AI Search Optimization: How Evertune Helps You Buy AI Visibility You Haven't Earned Yet**  
Learn how Evertune's AI Advertising features turn your AI visibility data into paid advertising campaigns.  
June 30, 2026](/content/resources/insights-on-ai/paid-advertising-ai-search-optimization-how-evertune-helps-you-buy-ai-visibility-you-havent-earned-yet/index.html)

[**AI Advertising with Evertune: How to Reach Buyers Inside, Alongside and After the AI Conversation**  
How Ads Manager, AI Search Intent and AI Retargeting put your brand in front of buyers at every stage of AI search.  
June 30, 2026](/content/resources/insights-on-ai/ai-advertising-with-evertune-how-to-reach-buyers-inside-alongside-and-after-the-ai-conversation/index.html)

[**How to Use AI Visibility Data to Run Paid Ads in ChatGPT**  
Why your ChatGPT ad spend should follow your visibility gaps, and the platform that makes it one workflow  
June 30, 2026](/content/resources/insights-on-ai/how-to-use-ai-visibility-data-to-run-paid-ads-in-chatgpt/index.html)

[**Best ChatGPT Ads Management Platforms in 2026**  
Compare the top ChatGPT ads management platforms, and why Evertune is the only one built on visibility data  
June 30, 2026](/content/resources/insights-on-ai/best-chatgpt-ads-management-platforms-in-2026/index.html)

[**How to Get Mentioned on ChatGPT: GEO Tactics and AI Advertising**  
Get recommended by ChatGPT through Evertune and through paid placement through Evertune's Visibility Boost.  
June 23, 2026](/content/resources/insights-on-ai/how-to-get-mentioned-on-chatgpt-geo-tactics-and-ai-advertising/index.html)

[**Is it possible to track brand mentions in AI search?**  
Learn the metrics that give marketing teams statistical confidence in their AI visibility data  
June 15, 2026](/content/resources/insights-on-ai/is-it-possible-to-track-brand-mentions-in-ai-search/index.html)