# identity.md

## Organization Overview
- **Company Name:** Evertune
- **Mission:** To empower brands to own the AI customer journey by measuring and shaping how AI models perceive and mention their brands.
- **Company Structure and Legal Entity:** Evertune Inc.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Founded by Brian, Ed, and Poul.
- **Team Structure and Departments:** A specialized team operating at the intersection of AI and marketing.
- **Company Culture and Values:** Dedicated to pioneering the revolution of marketing and advertising through AI innovation.

## Operations & Structure
- **Business Model and Operational Approach:** An AI advertising and Generative Engine Optimization (GEO) platform that tracks brand mentions across ChatGPT, Perplexity, Gemini, and 10+ other AI models to measure visibility and facilitate advertising within AI search.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.