AI Retargeting

Retarget the buyers who researched your category in AI search wherever they go on the open web, not just on the sources AI cites.

A buyer who clicks through from an AI recommendation to research your category is one of the highest-intent buyers you can reach. AI Retargeting builds that buyer into an audience segment (a targetable group of real users, rather than a list of web pages) and keeps your brand in front of them across the open web, through the full consideration window.

AI Retargeting through programmatic advertising partners

Evertune identifies the users who clicked through an AI citation to research your category, builds them into a standalone audience segment and connects that segment directly to Index Exchange and The Trade Desk for programmatic activation. From there you reach those buyers across display, video and connected TV, on any site they visit.

• Evertune identifies the users who clicked through an AI citation to research your category, the strongest intent signal a buyer can send.
• Those users are matched and built into a standalone audience segment, ready to activate through Index Exchange or The Trade Desk.
• Launch campaigns that follow those buyers across the open web, keeping your brand in view while they are still comparing options.

Custom Segments

Build audience segments that mirror your top-performing AI-cited sources, targeting the exact buyers who clicked through to research your category. Built for brands that want retargeting tailored to their precise competitive context.

Standard Segments

Activate off-the-shelf segments across major product verticals, reaching buyers who researched your category through AI. Select your segment in The Trade Desk or Index Exchange and go, no setup required.

Tell us a bit about yourself and we'll show you how AI retargeting works for your category.

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• Search
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Frequently Asked Questions

Learn more about AI Retargeting in Evertune’s Generative Engine Optimization platform.

How is this different from AI Search Intent?

AI Search Intent is contextual: it places your ad on the sources AI models cite, reaching buyers while they are on those pages. AI Retargeting is audience-based: it targets the buyers themselves and follows them across the open web after they leave the AI-cited source. One targets the page, the other targets the person.

Can I measure performance?

Yes. Track engagement and conversions through your existing attribution in The Trade Desk or Index Exchange.

Book a demo

Speak with our team to see how Evertune can help you own the AI customer journey.